# Case study: CITYROW

Led technical strategy as Fractional CTO at CITYROW through its acquisition by WaterRower. Owned the digital fitness platform and product direction. The CEO called it "an absolute game changer" for the company.

Fractional CTO. 2021 — 2024.

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I first joined CITYROW as a Senior Software Engineer (2021 to 2022), then came back as Fractional CTO (2023 to 2024) during a critical growth phase following their Series A funding. The company had successfully evolved from a boutique fitness studio into a venture-backed digital fitness platform, requiring strategic technical leadership to scale their technology infrastructure and product offerings. My role was instrumental in optimizing their digital platform, which combined premium WaterRower hardware with innovative software solutions, ultimately contributing to their successful acquisition by WaterRower in January 2024.

- Aligned technology roadmap with post-Series A growth objectives
- Optimized digital platform serving thousands of subscribers
- Led technical innovation in connected fitness hardware integration
- Streamlined cross-functional collaboration between product and engineering teams

> Gabriel has been an incredible asset to CityRow. He is a skilled engineer with a strategic, entrepreneurial mindset. He is creative, nimble and, as a founder himself, is a leader who understands how to align tech with business goals. Having Gabriel's level of talent on a fractional basis has been an absolute game changer for us.
>
> Helaine Knapp, Founder & CEO, CITYROW

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